Promoting Your Library or Information Centre – What Would It Take?

Date: 18 June 2013 (1 day)
Venue: Mandarin Court Hotel Kuala Lumpur
Trainer: Datin Mardhiah Md Zin

 MOF Registered

Download Brochure/Flyer:  Front | Back | Registration Form
Go to Online  Registration

 

Intended Audience for the Workshop

This workshop is aimed at librarians, senior librarians and information professionals from any types of libraries and information/resource centres.

Programme

08.00 – 09.00

Registration

09.00 – 10.00

General Introduction

Management Principles: 8M 1ETOWS (SWOT)

10.00 – 10.30

Refreshment

10.30 – 12.30

Lecture 1:  Promotion

1.1 Objectives

Why promote?

ROI, Profit-driven, Corporate Social Responsibility (CSR)

Lecture 2:   Packaging Your Product/Service

*In promotion work, all Factors of Production/Service are taken into consideration:

4 Ps in Marketing – Product/service, Place/location, People/customers, Price/registration fees

2.1        Planning Promotional Activities

2.1.1    Think out of the Book – Take the Library to the People

Book Mobiles

Branch Libraries in Shopping Malls

Airport Library at Schipol Airport in Amsterdam

Beach Libraries in Australia – temporary only in summertime

2.1.2    Create Events

12.30 – 02.00

Lunch

02.00 – 03.30

Lecture 3:         Use of Technology in Library Promotion

3.1        Online marketingSocial Media – Websites, Blogs, Facebook, Twitter, and others  

03.30 – 04.30

Lecture 4:         People Factor in Promotion and Marketing

4.1        Customer Service.  Customer is King

4.2        Library Ambassador – Celebrity?                       

04.30 – 05.00

Q&A

Certificate

Refreshment

End of Workshop  

Registration and Accommodation

Workshop Registration Fee (without accommodation):

  • Early Bird Rate:   RM500 per participant (Early Bird – register latest by 31 May 2013)
  • Normal Rate:   RM600 per participant (closing 14 June 2013)

Workshop Registration Fee (with accommodation 2 days & 1 night at Mandarin Court Hotel Kuala Lumpur, check-in 17 June, check-out 18 June):

  • Early Bird Rate/twin sharing:  RM 599.00 per participant (Early Bird – register latest by 31 May 2013)
  • Early Bird Rate/single occupancy:  RM 698.00 per participant (Early Bird – register latest by 31 May 2013)
  • Normal Rate/twin sharing:  RM 699.00 per participant (closing 14 June 2013)
  • Normal Rate/single occupancy:  RM 798.00 per participant (closing 14 June 2013)

Group Discount (more than 1 participant) – Discount RM100 per participant – (only valid after the closing date of Early Bird registration).

Hotel Booking – Corporate rate through Wisdom Synergy. Government rate direct with Mandarin Court Hotel, Jalan Maharajalela, Kuala Lumpur (03-2273 9933). Mandarin Court is nearby Stadium Merdeka and within walking distance to the Maharajalela Monorail Station. Nearby hotel: Hotel Midah (10 minutes walking distance) (03-2273 9999).

Enquiries
For enquiries and administrative matters, please contact:
Aliza (019-244 8983) or Ayati (019-708 5435) or e-mail wisdomsynergy@gmail.com

 

Terms and Conditions
• The registration fee covers workshop materials, lunches and refreshments.
• All cancellations must be notified in writing five (5) working days before the event date, i.e. before 11 June 2013; otherwise the workshop fee will be billed to your organisation.
• The organiser reserves the right to amend the programme, facilitator, date and venue of the workshop due to unforeseen circumstances or circumstances beyond our control.

 

Payment

  • For government agencies, Wisdom Synergy accepts Local Order (LO) for payment processing
  • For payment by cheques, please make cheques payable to “Wisdom Synergy Enterprise”
  • For payment via telegraphic transfer, please indicate your organisation name in the payment
  • Account details as below:
Bank Name: Bank Islam Malaysia Berhad
Bank Address: Cawangan Shah Alam, Tingkat Bawah, Wisma Perbadanan Kemajuan Pertanian Selangor (PKPS), Seksyen 14, Persiaran Perbandaran, 40675 Shah Alam, Selangor.
Account No: 12038010084361